This is part two of my discussion of podcasting with communication and podcast rockstars – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future...

I also welcome back Ashley Mead in a new segment I've dubbed: Calling You - at a Moment's Notice! Ashley's got an interesting new hobby that really gives you the perspective from 15,000 feet.

Thanks for listening to The Rundown with Luke Armour podcast, where I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web. Read more at LukeArmour.com

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Show Notes

• 00:00 Music by Me
• 00:40 Welcome
• 01:19 Calling You - at a Moment's Notice! Starring Ashley Mead
• 04:50 Segue into the podcast discussion with Shel Holtz and Neville Hobson
• 04:56 Podcasting as niche vs widespread adoption for podcasts
• 05:55 Podcast Community Catalyst
• 08:00 Global podcast perspective
• 08:55 Podcast education
• 10:41 Podcast technology vs. podcast disinterest
• 11:44 Audio Blogging
• 13:57 Rise of Video Blogging
• 14:20 Big Media - independent podcasters vs. mainstream media
• 17:24 What is podcasting really vs. what is podcasting ideally
• 18:21 State of podcasting
• 19:50 Podcasting is dead
• 21:51 Where can we find them?
• 22:22 Break
• 22:29 Farewell
• 22:51 Mr. Media rolls us out.

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot! Please let me know what you think via email or leave an audio comment at: +1 206.337.3731.

 

Episode 3 of The Rundown Podcast features part one of a discussion of podcasting with two of my favorite podcasters – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future... 

	Subscribe using iTunes
	Use your own podcatcher (RSS)

Join the show and send audio or text comments, suggestions and complaints to:

• 
• Audio comment line: +1 206.337.3731
• Skype: lukearmour
• Twitter: lukearmour
• Facebook
• LinkedIn

Show Notes

• 00:00 Face off
• 00:41 Welcome
• 01:33 Comments? Suggestions?
• 01:50 Segue
• 02:00 Welcome, again
• 02:20 Introduction of Neville and Shel
• 05:00 The FIR Listener Survey - why release the survey results?
• 07:29 Changes to The Hobson & Holtz Report?
• 08:20 Length
• 09:05 Podsafe Music – Really?
• 11:40 RSS vs. iTunes
• 13:49 iPod vs. iPhone
• 16:02 Conversation Rules
• 17:03 Podcast Stats - Downloads vs. Listeners
• 18:37 Is content still king? (eMarketer study Podcasting Into the Mainstream, March 2009)
• 21:07 Diversity in audience – why and how?
• 22:57 Podcast listenership
• 25:21 Break
• 25:30 Luke pimps these other podcasts:
  • Grizzly's Growls Episode 100 focused on podcasters benefitting from PR featuring Shel, Nevill and the Inside PR team of Jones, Fallis and Waxman.
  • Also, a great discussion on SEO in PR with Eric Schwartzman’s On The Record Online with Search Engine Land’s Danny Sullivan.

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think on the blog, via email or leave an audio comment at: +1 206.337.3731.

Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one cautionary tale regarding the always-on, always-linked web.

We also welcome back Matt Dickman, the Techno//Marketer and get his thoughts on twitter transparency.

 Subscribe using iTunes

 Use your own podcatcher

Join the show and send audio or text comments, suggestions and complaints to:

•  
• Audio comment line: +1 206-984-4232
• Skype: lukearmour
• Twitter: lukearmour
• Facebook
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Show Notes

• 00:41 Welcome
• 01:09 Comments? Suggestions?
• 01:24 Introducing Ashley Mead 
• 03:43 Welcome, again
• 04:09 Twitter: A Cautionary Tale
• 09:12 Transparency in Twitter
• 12:12 Two Seconds of Silence
• 12:16 What is Being Posted About You, by you, that you don't even know?
• 15:35 Wrap Up
• 16:09 Luke pimps FIR’s outstanding recent series of live panel discussions, including:
  • December’s show regarding Josh Bernoff’s Report Time To Rethink Your Corporate Blogging Ideas 
  • November’s Discussion on the value of public relations professionals for tech start ups

Visit LukeArmour.libsyn.com to:

• Listen on your computer
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Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series "The Face of Facebook: A marketer’s guide to understanding the population of Facebook" Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.

Subscribe using iTunes

Use your own podcatcher

Join the show and send audio or text comments, suggestions and complaints to:

• email:
• Audio comment line: +1 206-984-4232
• Blog: www.lukearmour.com
• Skype: lukearmour
• Twitter: lukearmour
• Facebook
• LinkedIn

 

Show Notes

• 00:41 Welcome
• 02:24 Comment from Paull Young
• 04:25 Comments? Suggestions?
• 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis' Fire Your PR Company, Godin's The Myth of Launch PR)
• The Rundown with Matt Dickman
• 06:42 Intro
• 07:14 Matt Dickman's elevator pitch
• 08:01 Why the Face of Facebook?
• 09:17 Marketing in a web 2.0 world
• 10:18 State of FB marketing
• 11:42 Adding Value: more than a notion
• 13:30 Numbers – Pages and total population
• 14:35 Global Takeaway
• 15:46 Accuracy of stats?
• 16:49 Male, female or other?
• 17:46 Ethnicity
• 20:00 Creating an ad
  • Social action
  • Pricing
• 23:43 Applications
• 25:34 Beacon
• 27:26 Poll
• 28:44 The Rundown

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.