The Rundown with Luke Armour
The Rundown Podcast, where I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Categories

The Rundown

Archives

2009
June
May
January

2008
September

November 2014
S M T W T F S
     
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30

Syndication

This is part two of my discussion of podcasting with communication and podcast rockstars – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future...

I also welcome back Ashley Mead in a new segment I've dubbed: Calling You - at a Moment's Notice! Ashley's got an interesting new hobby that really gives you the perspective from 15,000 feet.

Thanks for listening to The Rundown with Luke Armour podcast, where I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web. Read more at LukeArmour.com

iTunes.jpg

Subscribe using iTunes

Feed_icons02

Use your own podcatcher (RSS)

Join the show and send audio or text comments, suggestions and complaints to:

Show Notes
  • 00:00 Music by Me
  • 00:40 Welcome
  • 01:19 Calling You - at a Moment's Notice! Starring Ashley Mead
  • 04:50 Segue into the podcast discussion with Shel Holtz and Neville Hobson
  • 04:56 Podcasting as niche vs widespread adoption for podcasts
  • 05:55 Podcast Community Catalyst
  • 08:00 Global podcast perspective
  • 08:55 Podcast education
  • 10:41 Podcast technology vs. podcast disinterest
  • 11:44 Audio Blogging
  • 13:57 Rise of Video Blogging
  • 14:20 Big Media - independent podcasters vs. mainstream media
  • 17:24 What is podcasting really vs. what is podcasting ideally
  • 18:21 State of podcasting
  • 19:50 Podcasting is dead
  • 21:51 Where can we find them?
  • 22:22 Break
  • 22:29 Farewell
  • 22:51 Mr. Media rolls us out.
Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot! Please let me know what you think via email or leave an audio comment at: +1 206.337.3731.

 

Direct download: TheRundown4.mp3
Category:The Rundown -- posted at: 9:51 PM

Episode 3 of The Rundown Podcast features part one of a discussion of podcasting with two of my favorite podcasters – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future... 
iTunes.jpg

Subscribe using iTunes

Feed_icons02

Use your own podcatcher (RSS)

Join the show and send audio or text comments, suggestions and complaints to: Show Notes
  • 00:00 Face off
  • 00:41 Welcome
  • 01:33 Comments? Suggestions?
  • 01:50 Segue
  • 02:00 Welcome, again
  • 02:20 Introduction of Neville and Shel
  • 05:00 The FIR Listener Survey - why release the survey results?
  • 07:29 Changes to The Hobson & Holtz Report?
  • 08:20 Length
  • 09:05 Podsafe Music – Really?
  • 11:40 RSS vs. iTunes
  • 13:49 iPod vs. iPhone
  • 16:02 Conversation Rules
  • 17:03 Podcast Stats - Downloads vs. Listeners
  • 18:37 Is content still king? (eMarketer study Podcasting Into the Mainstream, March 2009)
  • 21:07 Diversity in audience – why and how?
  • 22:57 Podcast listenership
  • 25:21 Break
  • 25:30 Luke pimps these other podcasts:
Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think on the blog, via email or leave an audio comment at: +1 206.337.3731.
Direct download: TheRundown3.mp3
Category:The Rundown -- posted at: 2:29 PM

Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one cautionary tale regarding the always-on, always-linked web.

We also welcome back Matt Dickman, the Techno//Marketer and get his thoughts on twitter transparency.

 Subscribe using iTunes

 Use your own podcatcher

Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 01:09 Comments? Suggestions?
  • 01:24 Introducing Ashley Mead 
  • 03:43 Welcome, again
  • 04:09 Twitter: A Cautionary Tale
  • 09:12 Transparency in Twitter
  • 12:12 Two Seconds of Silence
  • 12:16 What is Being Posted About You, by you, that you don't even know?
  • 15:35 Wrap Up
  • 16:09 Luke pimps FIR’s outstanding recent series of live panel discussions, including:

Visit LukeArmour.libsyn.com to:

  • Listen on your computer
  • Download mp3s
  • Subscribe to RSS
  • Subscribe in iTunes

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

Direct download: TheRundown2.mp3
Category:The Rundown -- posted at: 3:54 AM

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series "The Face of Facebook: A marketer’s guide to understanding the population of Facebook" Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.

iTunes.jpgSubscribe using iTunes

podcast-logo1.gif Use your own podcatcher

Join the show and send audio or text comments, suggestions and complaints to:

 

Show Notes

  • 00:41 Welcome
  • 02:24 Comment from Paull Young
  • 04:25 Comments? Suggestions?
  • 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis' Fire Your PR Company, Godin's The Myth of Launch PR)
  • The Rundown with Matt Dickman
  • 06:42 Intro
  • 07:14 Matt Dickman's elevator pitch
  • 08:01 Why the Face of Facebook?
  • 09:17 Marketing in a web 2.0 world
  • 10:18 State of FB marketing
  • 11:42 Adding Value: more than a notion
  • 13:30 Numbers – Pages and total population
  • 14:35 Global Takeaway
  • 15:46 Accuracy of stats?
  • 16:49 Male, female or other?
  • 17:46 Ethnicity
  • 20:00 Creating an ad
    • Social action
    • Pricing
  • 23:43 Applications
  • 25:34 Beacon
  • 27:26 Poll
  • 28:44 The Rundown

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

Direct download: TheRundown1.mp3
Category:The Rundown -- posted at: 2:31 AM