The Rundown with Matt Dickman and the Face of Facebook

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series "The Face of Facebook: A marketer’s guide to understanding the population of Facebook" Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.

Subscribe using iTunes

Use your own podcatcher

Join the show and send audio or text comments, suggestions and complaints to:

• email:
• Audio comment line: [phone]
• Blog: www.lukearmour.com
• Skype: lukearmour
• Twitter: lukearmour
• Facebook
• LinkedIn

 

Show Notes

• 00:41 Welcome
• 02:24 Comment from Paull Young
• 04:25 Comments? Suggestions?
• 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis' Fire Your PR Company, Godin's The Myth of Launch PR)
• The Rundown with Matt Dickman
• 06:42 Intro
• 07:14 Matt Dickman's elevator pitch
• 08:01 Why the Face of Facebook?
• 09:17 Marketing in a web 2.0 world
• 10:18 State of FB marketing
• 11:42 Adding Value: more than a notion
• 13:30 Numbers – Pages and total population
• 14:35 Global Takeaway
• 15:46 Accuracy of stats?
• 16:49 Male, female or other?
• 17:46 Ethnicity
• 20:00 Creating an ad
  • Social action
  • Pricing
• 23:43 Applications
• 25:34 Beacon
• 27:26 Poll
• 28:44 The Rundown

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: [phone].